Want your restaurant’s Instagram to stand out from all the others? Follow these easy tips & tricks to make your feed shine!
1. Get That Angle – The key to a great shot is getting the right angle. Try a variety of angles, & different vantage points to see which one suits your dish best. Always keep it interesting.
Light Is Key – The right lighting will either make or break your shot. Natural lighting is always best, but have fun playing with lighting until you get a shot you like. Avoid random shadows which can be distracting & unprofessional.
2. Tell A Story – A photo is worth a thousand words & photography is all about telling a story. Play with the set up of the shot (i.e. how do you fill the frame, what’s around the plate or table setting, what are the ingredients in the dish?)
3. Background Check – The subject should be the main focus not the background. Select something that complements the tones & colors of your food, and matches the style of your product/brand.
Get Creative – Think outside of the box & keep your followers interested. Play with locations, close-ups, & even video!
4. Add Ons – Take your feed to the next level with other photo applications to collage, create memes, double exposures etc. The ap store is your oyster!
Engage Followers – The best way to build your brand is to engage your customer. Encourage followers to snap food pics & tag your account. Create photo competitions, hashtags, & share behind the scenes content. It will make your customers feel extra special, increase followers & most importantly it’s FREE advertising for you.
Say you’ve opened your new restaurant. You’ve thought about POS systems, furniture, equipment, flatware, menu, and staff, but have you thought about decor? The final touches to your walls and tables will add ambience and character to your new spot, so take a moment to consider some cool options that will offset your restaurant well.
For the tables, flowers are gorgeous, but they also are expensive. They will need to be replaced almost daily, if not daily, and plastic florals do not set a good tone. If you live close to a farm or source farm goods, then source local flowers from the same supplier and have cheap, local, vibrant hues in the summer. In the winter, consider seasonal greenery and autumnal displays to keep things fresh, seasonal, and cost effective. Looking for a cheap, trendy alternative? Succulents look great on the table, are easy to maintain, and won’t break the bank.
For the walls, you can commission a local photographer to take pictures of your crew and food and blow them up to showcase what you do best – food. If you’re a restaurant specializing in food from a specific region – say Italy – then showcase that with spectacular images from the area. Black and white looks great with a colorful decor, and color adds a nice pop to a neutral palate
If you want to go into more traditional art, consider buying originals before getting prints. Local artists will be thrilled to have a venue to showcase their wares. Consider doing a different artist every month, or even showcase several different artists in the same collection. But be careful – you need to have an eye for art and aesthetic to ensure that the visuals elevate and don’t detract from your brand. Managing the artists can also be a full time job, in and of itself. Don’t bite off more than you can chew – delegate the responsibilities to a General Manager or a designated buyer. Your walls – and your sanity – will thank you.
Getting to opening day is, for a new restaurant, a momentous and stressful undertaking. From construction to buying equipment to health inspection to staffing, there are hundreds of details, big and small, to take into account. And every detail is a potential problem if not prepared for correctly and addressed promptly. Here are some tips to keep you on track and ensure a successful opening which happens on time (or at least – very close!).
Construction is a huge undertaking, and managing multiple contractors is a full time job in and of itself. Hiring a project overseer will absolutely help you keep everyone on time and on budget. The initial cost will pay itself back in terms of your own time as well as ensuring that everyone shows up and does what they are supposed to do, for the rate they agreed to. Find someone with experience, and keep working on everything else that you need to while that person keeps the contractors on time and on budget.
Speaking of budget – finances are a huge part of opening a new restaurant. Costs are typically anywhere from a quarter to a million dollars in construction and initial rent alone – and cost can creep very suddenly when you discover you need a new air duct system, or you end up three months behind with three extra months of rent to pay and no money coming in. Make sure you have your initial budget plus a contingency plan in place, and negotiate with the landlord to ensure you’re getting the best possible deal during the opening months. Be realistic about all your upfront costs – you will need all your restaurant equipment, all the small pieces, and also, a couple weeks of payroll to pay staff, plus food costs for the grand opening. A marketing budget is certainly not a bad idea either. So be cautious and make sure you’re confidently funded before proceeding.
Equipment is an area that we of course, specialize in and we encourage you to shop our full range of restaurant equipment – from the big purchases to the small, you’ll find what you need here. Do your research and pick pieces that fit both your space and the needs of your kitchen. The equipment you buy now should last you a long time, so consider it an important investment and act accordingly. We are happy to help you if you call our customer service line, with decisions from price to size to everything you need to have on your list before opening day.